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THE BIG CHANGE OF SEAT GLOBAL POSITIONING

SEAT Leon TVC "Space Craft"

This project was really important because it had marked the end of the sporty brand positioning "AUTO EMICIÓN" and the creation of the new family/design/technological brand positioning "ENJOYNEERING".

Moreover was the launch of the all new design of the car with the full Leds light Technology. 

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SEAT Leon 10" reminder "Space Craft Duel"

The SEAT Leon was the first car in its segment to include Full Led Technology.

THE FIRST SEAT GLOBAL PHOTO STYLE

The SEAT brand image started to change from this campaign with the first photo style.

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