SEAT doesn't have a global brand images that makes itself recognizable internationally

and between the competitors.

So we start to build the new esthetic across all markets from this campaign.

Was really important communicate the complete car's design changes and the new brand positioning.

We decided that SEAT needed a simple, clean and strong photo style.

The ingredients:

- we used diagonal lines as the sign of the new brand design.

- Focus on the car without distractions

- Strong contrast (Car/Background and Light/Shadow)

- Simple, normal background and situation, not over promise background.

- Sunny light is important to show the Spanish side of the brand.