Paolo Furlan / Head Of Art - Snr. Art Director
"OH, BROTHER!"
SEAT Altea Integrated Campaign
This project was one of the many family car's briefs, that wants
to communicate again, Space!
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Watch the video campaign:
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To summarise...
...how do you make a monster grow?
First of all, give him a Name "Brother"
and than produce a nice illustrated book and a nice story in which he is the protagonist.
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The book was one of the gifts given at the time of a SEAT ALTEA XL purchase.
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Convert him into a sweet soft toy.
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This was one of the gifts given at the time of a SEAT ALTEA XL purchase.
Well, after growing a little in a nice story and after became a soft toy, the monster grows even more when you make a short film with him as the protagonist again - "Oh, Brother!"
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Watch the cinema and TV comercial:
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He grows really fast when you fill the internet with him.
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A monster grows when you bring him to different places,
like the countryside, mountains and even to the cinema.
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Print, outdoor, banner image.
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We invited people to the release of the film "Where the wild things are" in Barcelona.
He grows when you bring him to the Port Aventura Park.
We made a SEAT Brother pavilion, where the first people that came won a "Brother" Soft Toy.
