Paolo Furlan / Head Of Art - Snr. Art Director
"OH, BROTHER!"
SEAT Altea Integrated Campaign
This project was one of the many family car's briefs, that wants
to communicate again, Space!
Watch the video campaign:
To summarise...
...how do you make a monster grow?
First of all, give him a Name "Brother"
and than produce a nice illustrated book and a nice story in which he is the protagonist.
The book was one of the gifts given at the time of a SEAT ALTEA XL purchase.
Convert him into a sweet soft toy.
This was one of the gifts given at the time of a SEAT ALTEA XL purchase.
Well, after growing a little in a nice story and after became a soft toy, the monster grows even more when you make a short film with him as the protagonist again - "Oh, Brother!"
Watch the cinema and TV comercial:
He grows really fast when you fill the internet with him.
A monster grows when you bring him to different places,
like the countryside, mountains and even to the cinema.
Print, outdoor, banner image.
We invited people to the release of the film "Where the wild things are" in Barcelona.
He grows when you bring him to the Port Aventura Park.
We made a SEAT Brother pavilion, where the first people that came won a "Brother" Soft Toy.
