Paolo Furlan / Head Of Art - Snr. Art Director
SEAT COLLECTION
fashion brand
SEAT created a new fashion brand, called SEAT COLLECTION. The design was inspired by the targets for three difference car's - Ibiza, Ateca and Leon Cupra. We create a fresh and dynamic catalogue supported by a special app that was focussed on and reinforced the SEAT concept of "Built in Barcelona".
It shows the user the value of the product in different places of the city..
( Me as Head of Art + Uli Weber Photography + Enio Sarrias Freelance AD)
SEAT COLLECTION APP
APP idea: framing some of the catalogue's still life images on your device,
the app identifies the shape and brings you to a menu where you can find suggestions about where this product can be used in Barcelona.
For example, by framing sunglasses the app would recommend "the best places in Barcelona to view the sunset," or framing sports products it would suggest "the best places you can run or walk around the city".
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( Me as Head of Art + Enio Sarrias Freelance AD)
The images were produced
to used across all media.
Beside the
SEAT COLLECTION website